Notably, we chose to use a certain layout that will show off the image once it has been inserted, without giving away to much of the overall plot of the soap, whilst maintaining a level of intrigue from the audience. The placement of the heading for instance we chose to place on the top right hand corner as we felt that we wanted it to essentially be the first thing you saw when you open a page. Theoretically, when you open the page, you would peel it back to left, causing the title 'The Cross' to appear first, and then you would see the image, following down to the bottom of the page where you then see when it is on. We felt that getting this layout right would be a major part of the advertising for the soap. We didn't want it to be where one of the first things that the audience saw was the title, followed by the time in which the program was on and the channel, we needed it to be that they saw the title, and thus had the name floating in their mind, and then could move on to the image beneath it. This in turn allows the audience to assimilate the information on the page in a logical and to an extent; produced fashion that allows the cover to be advertised in its most effective form.
As you can see we have added a channel logo to the Poster which we found to be a typical code and convention on Posters that are advertising soaps, or just general media. Notably, the Skins poster which we analysed made good use of this.
The logo itself we felt was likewise just as important as the layout. We needed to create a simplistic logo that can be identified with relative simplicity, but also one that was quite catchy to look at. We spent a great deal of time creating logos to go on the cover, but ultimately it resulted in being the most simplistic logos which gave the greatest effect, as we found after looking into logos like that of ITV and the BBC.
No comments:
Post a Comment