When creating the poster for the advertisement purposes of our Soap Opera it was improtant that we chose a font that was appropriate to our target audience and genre of our production. Once again this process was only successful through the method of trial and error. The audience for our Soap Opera is aimed at youths therefore when choosing a font we had to pick something that was appropriate and would work effectively in enticing and reaching out to this audience.
When researching existing fonts we found that most fonts used for Soap Opera names followed similar conventions. For example the font used in Soaps such as Emmerdale and Coronation Street both try to portray fairly similar images.
The Emmerdale font is straight and solid although it also uses the rounded edging to contrast with the effect. The way in which the font is solid and bold gives the impression that its not child like and offers slightly more sophistication towards the intended target audience. It also suggests that this programme isn't all full of 'normality' and 'happiness'. However the round edging of the font offers this affect that is saying to the audience
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