Finally our poster has reached completion. The intended overall effect that we were after was the look of simplicty. Because the poster has been created in such a simple way we feel that it compliments and reaches the desired effect appropriately. The simplicity of the poster is due to many reasons. One reason being because this is a poster created for advertisment purposes it is therefore essential that not too much is given away too soon. usually the poster is seen before a trailer and often the poster can be advertising the trailer. When researching into existing Soap Opera posters they all appeared to be very simple with only a small piece of writing (usually the title) and a picture of something that is very crucially related to the Soap.
As you can see on our final poster we chose to have the main image taking up the majority of the poster. Also the image that we chose to use was one that we had taken of the pub in Ashley Cross where our filming had taken place. We felt that using this image on the poster was appropriate because of the way in which it doesnt give too much away about the actual Soap and any plots and storylines. Although we believed that it still left the audience with curiousity into anything that may take place in this location. Essentially we thought that putting the image of the pub as the centre of the poster also has a hidden meaning behind it. For example the pub is a place where people go for socialisation and fun, therefore anyone viewing this advertisation of our Soap will hopefully understand that there is a meaning of community and 'normality' behind the lives of the characters in The Cross.
By situating the name of the Soap (The Cross) on the top right hand corner it will essentially be the first thing that the audience will see. Then the viewers eyes would move in to focus on the central image which is the focal point of importance and meaning as mentioned above. We chose to keep the font fairly simple and black and white. We did this because of the simplicity of other fonts on Soap posters we had viewed. Overall when looking into fonts we felt that less was considered as more and hopefully this meant that the name of our Soap would be easily recognised and remembered. Perhaps by keeping it this way we were slightly challenging the codes and conventions but we believed it worked this way better than any other after lots of considered trial and error.
The overall layout of the poster was extremely important that we got it right. We didn't want the viewers to see the title of the Soap then followed by the time and channel of which it can be watched on. We needed the audience to see the title of the Soap followed by a clear cut image of something that will be of great recognition in the Soap. Which is where the image of the pub came in. By producing everything in this particular order in meant that the audience is able to unravel everything in their minds in an affective and chronological manner.
We found that another code and convention of the Soap Opera poster was the channel logo. After consideration we felt that the channel logo was a fairly important part of the overall poster. We needed a logo that had simplicity, yet effectiveness at the same time. This was key due to the fact we needed a logo that our audience and viewers would easily identify and recognise clearly when seen.
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