In order for us to create a successful poster for the advertisement of our soap it was important that we clearly focused on existing posters. For this we analysed a few existing posters so that we were able to get a good idea of codes and conventions that it would be vital that we used. What we found when looking at the posters that were desgined for soaps and films was that generally the image was the centre piece of advertisement. For example the iconic image in the middle of the poster was the representation of the characters and setting ect. Its important that we follow this idea so that it is appealing and attractive to our intended target audience.